Best Ever Brainstorm
Best Ever Backdrops™ was one of the best ever brainstorms I’ve ever had. I was inspired to create these backdrops because I was tired of watching my photographer and stylist friends lift ridiculously heavy boards that could qualify them for a gold medal in weight lifting. (And yes, the rumors are true: I created the company in two weeks... `cause that's what I do when I'm not working as a television writer/producer. I've been creating, designing, and manufacturing custom products since 1994 by my other company, HomePlates Worldwide.)
So, here's how it all started:
I launched this new line of backdrops on May 1st at the Everything Food Conference where Brooke Lark was hosting Foodie Bootcamp and I asked her to help curate the collections featured at the event, to which she agreed. I provided the backdrops to attendees to test out... and they were a hit. Everyone went wild.
When on my way to Salt Lake City, I was on the plane when I began to receive a series of texts from Brooke who was sending me wonderful shots people were taking and everyone loved working with the amazing new backdrops.
No one could believe how realistic and how lightweight they were. I was thrilled and couldn't wait to get there and see for myself.
This gorgeous "Watermelon Pizza" was taken by Brianne Izzo from Cupcakes & Kale Chips:
The amazing Skyler Burt was on hand as one of the mentors, truly one of the best photographers - ever.
And the rock-star, goddess Joanie Simon of The Bite Shot was also on hand as a mentor...
And, of course, Brooke Lark...
The event was a blast and I was thrilled to meet so many amazing bloggers, stylists, and photographers.
The original name of my company was Food Blogger Props. Most everyone who attended the event was a food blogger... but there were many other types of bloggers, stylists, and photographers attending the 3-day conference who wrote about beauty, travel, fashion, and other areas -- and well, they felt left out.
Sooooo, on May 17th, sixteen days after they were introduced, I realized the name didn't accurately reflect the company and changed it -- as easily as the backdrops can change the look of your shots.
So now, the name is Best Ever Backdrops™ because, well, they're the best ever.
This name was chosen as they help all photographers achieve their best ever shot. They're a total game changer for everyone in the photography industry and here's why:
- They're 100% waterproof: no warping, they're virtually indestructible.
- They're completely stain resistant: Go for it! Toss tomato sauce, spill wine or olive oil... smoosh a raspberry -- whatever -- they wipe clean.
- They're ridiculously lightweight -- throwing a turkey in the oven weighs more.
- They're completely non-glare.
- They're oh-so-affordable. Yep. They cost less than one from some other company -- that you can't lift.
One thing that hasn't changed: my product and my goal:
At the get-go, my mission was to eliminate the backbreaking and heavy lifting that shouldn't be a part of a photographer's job description... and I knew there was a better way to make the backdrops that were considered "the norm" in the industry.
But "the norm" wasn't working -- or acceptable -- or realistic. And I've never followed "the norm." Having been on the manufacturing side as a product developer and inventor of lines for hundreds of companies over the years, I have also invented my own brands and product lines and when when I entered this fun and amazing "foodie world," I saw a problem and a need and came up with an easy way to fix it.
So, here's what I came up with at the onset -- and it's still my goal:
Instead of one OMG heavy board that costs a bloody fortune, with Best Ever Backdrops™ you get: FAST -- with FREE Shipping to those in the US, 48 contiguous states. Nothing is ever out of stock. (Or out of style.)
So -- that's the story. I love what we all do and want everyone to succeed. If I can help get you there, I've done my job.
And with that, I have to say, everyone had a great time and it was truly one of the best ever conferences I've attended.
Share your stories about the Everything Food Conference 2019, Foodie Bootcamp, or your thoughts and experiences shooting on the Best Ever Backdrops. Join the Private Facebook Group for bloggers and photographers and tag @besteverbackdrops on Instagram.
And drop me a note if you have questions. I'd love to hear from you.
P.S. And yes, I still write/produce for television. Stay tuned for my new series, Best Ever Bloggers, currently in development.